Successful launch, founder-led distribution, YC penetration, and strong early interest. Bryant has said more than 13% of the current YC batch was already using Ploy at launch.
The best communities don’t just connect users. They help users make each other better.
Built in Ploy, obviously.
This is not a proposal to manufacture activity. It is a plan to connect existing product, customer, and distribution signals.
Successful launch, founder-led distribution, YC penetration, and strong early interest. Bryant has said more than 13% of the current YC batch was already using Ploy at launch.
Ploybooks let repeatable workflows run manually, on schedules, or from external triggers.
Ployground is live and built around customers sharing campaigns, pages, workflows, and Ploybooks.
A COMMUNITY LOOP I’D VALIDATE
One loop. Four stations. Every cycle should make the next member more capable.
BUILD
Turn what you know into something valuable with Ploy.
SHARE
Share the build, result, Ploybook, introduction, or question.
AMPLIFY
Turn high-signal shares into Ploybooks, webinars, and activations more people can use.
LEARN
Peers see what’s possible and gain the knowledge and capability to build.
BUILD
Same behavior. Better inputs.
Ploybooks can be the mechanism that turns amplified knowledge into the next build.
01
THREE BETS I’D MAKE
THESIS
Ploy needs community to help users explore—and experience—the full value of Ploy.
02
THREE BETS I’D MAKE
THESIS
Ploy’s best community content should not stop at advice. It should become executable expertise.
03
THREE BETS I’D MAKE
THESIS
Help agencies become agentic.
THE NEXT PLOY
Ployground Radar
Scan the community, one public post, an accessible Slack link, or pasted thread text. Low-value signals stay out of the inbox.
Opportunity inbox
Execution packages stay hidden until approval.
Human-controlled MVP. Scans may prepare drafts, briefs, questions, or messages, but nothing is sent, scheduled, or published.
PLOY 2
Structure onboarding around builds, expertise, needs, and learning, then create high-confidence introductions between members who can genuinely help each other.
Community’s job isn’t to accumulate introductions. It’s to create collisions.
PLOY 3
A community for agency operators who want peer learning, special events, and practical systems for building the 10x agencies of the future.
Help agencies become agentic, and let their success pull Ploy forward.
THE UNDERLYING WORK
ZERO-TO-ONE COMMUNITY
Built an invite-only entrepreneur and executive community from scratch—from acquisition and qualification through programming, events, and advocacy.
33% of attendees paid to attend via word-of-mouth referrals. 52% of qualified prospects converted while fit stayed intentional.
ONLINE COMMUNITY OPERATIONS
Helped build Black Women Invest’s private online community and ambassador program, supporting member growth and engagement at scale.
Selected for On Deck’s 8-week Community Builders Fellowship on launching, engaging, and scaling online communities.
WRITTEN + VERBAL COMMUNICATION
Delivered a TEDx talk to 600+ people live and competed as a nationally recognized collegiate public debater.
Translate complex ideas, read a room, and build trust one-to-one or from a stage.
FAST-GROWTH B2B
Joined a fast-paced venture-backed fintech, advised hundreds of founders, and became the #1 AE by quota attainment in my final 90 days.
Comfort with velocity, ambiguity, founder customers, and cross-functional work.
PARTNER + AGENCY PROGRAMS
Developed and closed the largest enterprise relationship in company history directly with the CFO of a $6B enterprise.
I understand the economics, trust, and mutual value behind durable partnerships.
EDUCATOR’S MINDSET
Spent years turning complex personal and business problems into clear systems people could understand and execute.
Make people feel capable, not dependent on the teacher.
ENGAGEMENT SYSTEMS
Helped manage a 14,594-subscriber creator audience and built the content, segmentation, and automation systems around it.
Engagement backed by operations, not isolated moments.
AI-PILLED BUILDER
I use AI to move from concept to working system, from this Ploy-built pitch to software for tracking IronYear macros.
The artifact is the argument.
ENTREPRENEURS DINNER · YACHT EXPERIENCE
Entrepreneurs traveled from multiple states, and even outside the country, for quarterly experiences designed around real relationships, shared learning, and advocacy.
TEDx · COMMUNICATION AT SCALE
A live talk to 600+ people, evidence of the educator, communicator, and room-reading skills the role requires.
30 / 60 / 90 · BUILD THE COMMUNITY ENGINE THAT COMPOUNDS
30 = establish truth. 60 = prove the loop. 90 = make it compound. Each phase ends with a decision gate, not just a calendar milestone.
Learn what turns a Ploy user into a power user, and where Community can materially change that journey.
DAY 30: Know what matters, where the journey breaks, and what to test next.
Turn at least one community mechanism from a good idea into evidence that it changes meaningful behavior.
DAY 60: Know at least one mechanism that appears to work, and what deserves to scale.
Systemize the winners so members and partners create more value than the Community team can alone.
DAY 90: Turn the winning loops into a repeatable, increasingly member- and partner-powered growth engine.
The outcome is a community that creates measurable value repeatedly without Ploy having to manufacture every unit of it.
If the thinking here feels relevant to where you’re taking Ploy and Ployground, I’d love 30 minutes to pressure-test it with you.
Talk with Rob